“What’s Yours Is Not.”

Since when is everything “mine”, now?

I think I first saw it in our regional EPO slogan. “YOUR Erie Philharmonic.” Suddenly, the team of physicians at LECOM were also mine. (Funny; I did take that bait, and haven’t regretted the amazing Drs. Lin, Dulabon, or Lynch.) But, then, all the lending institutions joined the refrain. And, more.

Do we THINK we’ll be sold anymore by a slogan which suggests that everything on the marketing docket is somehow already ours? Are we being snookered into a belief that these services want to belong TO us?